Yahoo Stores Launched As Reboot Of Its E-Commerce Platform

By Arees Furqan


Yahoo has been looking to get back into the e-commerce race against some of the giants that are out there on the market at the moment. They might not have been able to see success in the past, but Yahoo has tweaked the platform and made it better than ever before. They are hoping with this new change, they are going to drive in a lot of traffic and get people to purchase products. Yahoo Stores was open before, but had to be closed down as it caused a lot of problems for consumers and didn't work as it was supposed to for the average consumer.



The platform is designed for small business owners who are looking to set up their e-commerce store and get sales generated. Yahoo becomes the main facilitator of the products and makes sure everything goes off as required.

The head of Yahoo's Small Business division, Amit Kumar, said that this development is the summation of the past 16 years of working with their million plus customers, and from that experience a more sophisticated and user friendly platform has been the result. Small businesses now have a more powerful and streamlined method of turning their ideas into a viable business online.

Anyone who has ever thought about creating an online store should look into the newly designed interface available from Yahoo. Yahoo Stores also comes with a mobile version to share with customers. That means people will have the option to also complete purchases while on the go.

Yahoo Store includes a built-in search engine optimization tool that will place keywords within the website created with Yahoo Store. Users will also have access to a product catalog schema to organize their store and tools designed to help them promote their online store. The team that worked on Yahoo Store used years of experience with major retailers to create a simple and yet powerful tool so that small business owners can create their own online stores.

The service starts at $312 a year. This is the cost of a basic plan but business owners can choose the plan that corresponds to their needs. The service also gives users access to a variety of themes for their online store and it is possible to manage content via an iPhone thanks to Yahoo's Live Insights for iPhone.




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