Long Island Advertising Agencies & 3 Pointers For Changing Logos

By Arthur Williams


Recently, Google changed its iconic logo, resulting in an appearance that looked like it was drawn with chalk. It was a shift that caused quite a bit of discussion, from general users to those who operate their own Long Island advertising agencies. In any event, I think that it's important to discuss what goes into the process of changing logos. For those who do not know, here is a series of tips that will be able to help all curious parties in the long term.

One of the things to keep in mind, when changing your company's logo, is to keep the mood the same. Those who have invested in your company, to any degree, have certain expectations when it comes to the cosmetic side of things. If you take an established design and totally remake it from the ground up, chances are that you'll alienate a good portion of your audience. This is just one factor that any Long Island advertising agency can draw attention to.

Simplicity is another talking point that can be covered by a number of reputable firms, fishbat included. Simply put, when simplicity is at the forefront, everything from text to image choices become influenced for the better. The general Internet user has certain expectations when it comes to websites. In other words, they want to be greeted by pages with as much effective simplicity as possible. No Long Island advertising agency will be able to say differently on the matter.

Once your redesigns go live, make sure that you take note of consumer response. This is especially true given how it can influence your future redesigns; your audience will, more likely than not, know what's best. Growing pains will occur, depending on how invested someone is in a brand, but it will pass. When this doesn't prove to be the case, and issues continually crop up, it might be in a designer's best interest to head back to the drawing board.

With these points in mind, you should have a general understanding of what redesigning logos is all about. It's important to consider that these must change over the course of time; otherwise, companies run the risk of being left behind. Not only should logos be as clean as possible but it's vital that the messages they convey remain consistent as well. Only then will you be able to achieve the utmost success that can be imagined.




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