Tips When Crafting Property Descriptions

By Kimberly Bailey


Attracting valuable real estate buyers or tenants depends on how well you describe the property. This calls for deliberate and purposeful approach. Make the advert personalized and target a particular group of people. Property descriptions pull potential buyers to visit the site or inquire through the channels provided. It is through an increased number of inquiries that you raise the possibility of getting a buyer or tenant.

Buyers are primarily interested in the features provided by a house. These features must be clearly indicated. They include interior decorations and finishing. The space available for utilization must also be given. Special input during finishing, unique installations and anything that makes the house elegant should be included. Aeration and lighting are also important.

There are amenities or facilities that dictate the comfort of a house. Some of the areas that receive a lot of attention include the kitchen, bathrooms and bedroom. Describe the bathtubs, kitchen tables and wardrobes in greater detail. Tenants and buyers want to know the number and size of en suite bedrooms. Further, indicate whether there are sinks and mirrors that make the house comfortable and convenient. Hot showers in bathrooms should also be included.

A house will easily sell because of its location. This means proximity to social amenities like hospitals, schools, major roads, airports, etc. Consider the nearest banks, shopping malls, parks and religious houses. You should also mention whether the house is located in a gated or controlled community. It helps the buyer to gauge the level of security and access provided to ensure that it is within desired limits.

Commercial and industrial properties are described differently. While a lot of information on commercial properties is not given, the location and price should stand out. Selling or renting an industrial property depends on its proximity to supporting infrastructure as well as availability of space. Should this be your target market, such description must be clearly made.

Pricing is a delicate matter yet necessary to attract quality buyer and tenants. The inquiries made will have been filtered by the price tag. Additional information about financing makes properties sell faster. Indicate any arrangement you have with a bank or mortgage company. Such partnerships point at organization and credibility on your part. The plans are a motivation to qualified buyers. Make the price realistic and within an acceptable market range.

Every estate development targets a particular market. The location and features or installations will determine who buys. Your description should differentiate whether a property is on sale or rental. Find words that address your target customers directly. The description should be precise and accurate to make it appear affordable and the best deal.

Images will sell your house faster than wordy narratives. The poster or advert should also include a graphic description of your location. Guided by your target market, use an appropriate language. Make it appear an advantage to own or live in the house over anything else. It helps to work with professionals and experienced persons in writing the description. Be truthful in your marketing. A disappointed customer will never return to your site however good future properties will be.




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